Life Changing Experience for Your Customers - Experiential Marketing That Lets You Gain Consumer Loyalty

According to the leading experiential marketing agencies, your customers expect not just a singular consumption experience from you but a lot of other sensory stimulation's as well. When spread over a period of time, the concept of experience has 4 major stages that are going to influence the decisions and future actions of your consumers.

Experiential Marketing


1. Pre-Consumption Experience

There are certain expectations and notions attached to your product / service. Your consumers will conduct a search and plan to buy your product in order to gain a consumption experience. They want their expectations to be met through your product / service.

2. Purchasing Experience

In this step the consumer has come in touch with your product / service. They are now going to select your offering and pay for it. Getting vital information from the packaging of your product is going to help them interact with the various uses of your products and understand how it can serve their purpose or provide them the solution to their problem.

3. Core Consumption Experience

Core consumption begins when they have already made the purchase and have begun utilizing / consuming the product or service. It involves a lot of sensations that include and may not limit to touching, wearing, tasting, feeling, hearing and seeing the product, experiencing sensations and satisfaction levels in addition to witnessing probable transformation of their lives as a result of the use / consumption of the product.

4.  Remembered Experience Or Memorabilia

This is the experience that is categorized as “nostalgia” and/or recollection of good memories attached to the consumption of your product / service. Your customer is going to wish to relive those memories by repeating the purchase experience and buying your product / service again. This step is what results in brand loyalty and repeat purchase.

This Is A Cycle That Can Be Initiated With The Right Experiential Marketing Tactics And Promotional Activities

The entire experience attached to a particular brand or their offerings is not just limited to core consumption of it.This means that the right experiential agency will help you move beyond the use and post-purchase activities of your consumers. They will help you make your customers go through some very memorable and positive experiences attached to your brand and products. Through many innovative and interesting promotional events, these 4 types of experiences can be simulated without your customers even having to make a purchase at all. This is what experiential marketing does.

In addition to making these experiences available to your target audience, the right experiential marketing event also provides them with the right guidance and information on the correct uses of your product and service to add value to it and make their experience even more worth their while. This results in higher satisfaction levels which can then be monitored and examined by your marketing managers. Noticing what points result in higher degrees of customer satisfaction is going to help your company deliver those features every time without fail. This will help you become their number one choice and eventually you will gain their trust and long lasting loyalty. 

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