Factory360 - Experiential Marketing Agency

According to the leading experiential marketing agencies , your customers expect not just a singular consumption experience from you but a lot of other sensory stimulation's as well. When spread over a period of time, the concept of experience has 4 major stages that are going to influence the decisions and future actions of your consumers. Experiential Marketing 1.   Pre-Consumption Experience There are certain expectations and notions attached to your product / service. Your consumers will conduct a search and plan to buy your product in order to gain a consumption experience. They want their expectations to be met through your product / service. 2.   Purchasing Experience In this step the consumer has come in touch with your product / service. They are now going to select your offering and pay for it. Getting vital information from the packaging of your product is going to help them interact with the various uses of your products and understand how...

Experiential marketing is not difficult to master but if you lack the required will and the understanding of its concepts, you will never be able to use it to your advantage. The leading experiential marketing agencies in the city suggest that you do a bit of research before getting into it head first. Clarifying Your Objectives - The First Step Towards Effective Experiential Marketing Yes, this is the very first thing that you need to do and it will require you to determine your short-term and long-term objectives that you intend to achieve through your marketing event. It is all a matter of taking an exploratory approach to this concept. Find out ways how a brand can benefit from experiential marketing . Ascertain what impact you are expecting out of your promotional event. Also, answer the following questions before you begin investing your time and effort in experiential marketing: · What perception you want to instill in the minds of your customers? · What aspect ...