Why experiential marketing is more preferred than traditional marketing?

Marketing is the most crucial step in business promotions. A bunch of strategies is planned and executed for achieving maximum results and client recognition. Traditional marketing and experiential marketing, are two diverse schools of marketing thought. But experiential marketing is grabbing more attention these days as a result of which many corporates even hire an experiential agency. 

What is experiential marketing?

As the name suggests, experiential marketing is the type of marketing that relates to the experiences and emotions of the customers. It aims at connecting the brand with the customers through direct interactions. Demonstrations and taste tests are popular examples of experiential marketing. In the present scenario, many businesses and corporate houses prefer hiring the services of an experiential agency for experiential marketing. The experiential agency helps them in promotion, engagement and building brand equity. Instead of waiting for the customer to search for the brand, the experimental agency takes the brand itself to the customer directly.

Experiential vs Traditional

For companies seeking a more cost-effective method of marketing, experiential marketing is more viable than traditional marketing.

Experiential marketing views competition in a broader sense, by understanding consumer experience, and not only restricted to specific categories as in traditional marketing.

Experiential marketing sees consumers as both emotional and rational, while traditional marketing considers consumers as strictly rational.

Experiential marketing lays stress over the creation of stimulating brand experiences for the consumer, while traditional marketing places its emphasis on the functional features and core benefits of products and services.