Why experiential marketing is more preferred than traditional marketing?
Marketing is the most crucial step in business promotions. A bunch of strategies is planned and executed for achieving maximum results and client recognition. Traditional marketing and experiential marketing, are two diverse schools of marketing thought. But experiential marketing is grabbing more attention these days as a result of which many corporates even hire an experiential agency. What is experiential marketing? As the name suggests, experiential marketing is the type of marketing that relates to the experiences and emotions of the customers. It aims at connecting the brand with the customers through direct interactions. Demonstrations and taste tests are popular examples of experiential marketing. In the present scenario, many businesses and corporate houses prefer hiring the services of an experiential agency for experiential marketing. The experiential agency helps them in promotion, engagement and building brand equity. Instead of waiting for the customer to